Hold Fashion
- Anabelle Madrych
- Apr 27, 2015
- 2 min read
What is the biggest lesson that you have learned since you started your own label?
It’s no secret that the fashion industry is very though, you have to be very patient, as building up a brand takes time. In the beginning you often have thousands of different ideas, unfortunately not all of them can be realized when starting small.
What’s the part of your job that you like the most?
I love the starting process of a new collection, finding inspiration, choosing the colors, materials and shapes. I also love the direct interaction with our clients, especially when I see clients appreciate all the work that was put into the creating process of the garment.
How do you think your label differs from other designers/labels?
I strongly believe that Hold. has a unique voice. From a creative point of view I work very intuitive and with a lot of emotions but on the other hand I know that the business side of a label is just as important, which is why I focus equally as much on it. Every decision I make is very well thought through as I am building this brand on a shoestring budget.
How would you describe Hold fashion in just 3 words?
Sensitivity, Minimalism, Comfort
What do you hope to have achieved in the industry, 10 years from now?
In 10 years from now I want Hold to be well positioned in the fashion industry, have our own store and be distributed internationally. I’m also hopping that I’ll still be as ambitious about Hold and I’ll still love what I’m doing just as much as I did on the first day, when it all started.
You presented as one of the finalists of the Swiss Red Cross Textile Award in 2013, tell us a little bit more about it.
The contest was organized by my university - IED Milano in a cooperation with the Consulate General of Swirzerland. The project was presented as a part of the “Show about us - IED Graduate fashion show 2013” in Milan.
We were asked to create an avant-garde outfit interpreting the potentialities of Swiss textiles. I designer a coat-dress with a unique cut-out back detailing using all the white cotton plissè with uber long organza sleeves and a pastel turquoise shift dress shining through. This look, as well as my graduate collection, was inspired by the stunning photography project “Attemps” by Minna Pöllänen.
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